A few weeks back, a gentleman walked into our shop and was interested in getting t-shirts designed and printed for his business. We listened as he began sharing with us his ideas. He pulled out a piece of paper from his pocket and as he unfolded the paper we noticed it wasn’t just one sheet but 5 sheets of paper, full of text.
We continued to listen to the gentleman as he explained every detail and all the content he wanted on his t-shirt design. After about 15 minutes, we had a clear understanding of the design in entirety - one color, full front print with about 1,000 words of content. At this point, we were trying to determine the best way to share with him that 1,000 words is not going to fit on a bath robe, let alone the idea of it fitting on a t-shirt.
If a customer at 2 The Tee Outfitters starts going down a similar path to the one illustrated above, we lean on The Billboard Effect Analogy to politely encourage the business owner to focus on the most important information that they want their potential clients to remember.
Listed below is an example of the Billboard Effect Analogy we use and how it typically plays out in a dialogue.
2 The Tee Outfitters: When your driving down the road and pass a billboard how often do you remember that company’s address?
Business Owner: Never.
2 The Tee Outfitters: How about their phone number?
Business Owner: Never.
2 The Tee Outfitters: Ever catch their email address?
Business Owner: Can’t say that I have.
2 The Tee Outfitters: What do you remember from a billboard?
Business Owner: I typically remember who they are and what they do.
2 The Tee Outfitters: Do you think billboards are effective? If so, why?
Business Owner: Yes. Because if I want to know more I just Google them.
2 The Tee Outfitters: Let’s take that same approach to your t-shirt design.
A t-shirt design for a business should work exactly like a billboard, share with the potential customers who you are and what you do because this is a branding play and you only have a split second of there attention. The potential customer can always Google you later to visit your website and find a phone number or look at reviews.
K.I.S.S! It may be an old saying but it’s as relevant as ever! Have you ever seen someone write down a business name on a gum wrapper while driving down the highway? Have you ever seen someone ask you to stop and read every line on your t-shirt?
Listed below are the best practice elements we use when assisting in the t-shirt design process for a business.
2. Tag Line
3. Competitive Advantage
Ready to design your next project? Call us today!
I just recently signed 2 the Tee up as a member of the Buy Local Coalition of York. It wasn’t a new decision. I didn’t ponder if it was the best fit for us. It just took a few… uh, let’s say… months to find the time to fill out the paperwork. I chalk that up to being fortunate enough to have a growing, thriving business.
It seemed that I have been approached by every referral group in town. The all had some sort of midweek meetings to have breakfast and pass leads. It just wasn’t my cup of tea… no pun intended. See, I was looking, just not finding. Then a few months ago I went to an event Buy Local held at a local business. The tour of the Mickey’s Pizza facility was awesome. It was exactly my perception of how local business promotion should be. It also was a great lead source for my business, but that’s for another blog someday. I had a chance to meet many Buy Local members, and some non member businesses that supported Mickey’s. I was hooked.
I met the Buy Local President Carmine Pantano, owner of Frank’s Marble and Granite, and we decided to meet up and discuss some benefits of Buy Local and the thought process of the board to the direction of the organization. During that follow up meeting , I realized they really listen to their membership and want to know the needs for my business to help our growth. So I signed up.
As I was perusing their website I saw this:
Spend it here, keep it here!
For every $100 spent with a locally owned company, $45 remains in the local economy compared to about $13 per $100 spent with a national company. Local businesses give on average 250% more to non-profit organizations than nationally owned companies.
Small businesses are the largest employer nationally.
We create jobs.
I noticed it said nothing about the size of the business. It simply stated locally owned. That was the inclusivity I was looking for. See, there is plenty of business in York, but the backbone is me and you... the local business owners intertwined in the fabric of the community.
Chris Markey, Owner
It’s York Fair week! Such a positive and long lasting tradition in York, PA! Great opportunity for teams to share their new swag! Plenty of 2 The Tee Outfitters apparel will be out and about!
Taking someone’s idea and turning it into a reality is a challenge. We understand that challenge at 2 The Tee Outfitters and wanted to give our customers a tool that will make it easier for them to build designs on our website.
We recently launched a Live Designer on our website; this will allow our customers to “dabble” and create a rough draft that we can share with our graphics team and develop the perfect design for the customers next screen printing or embroidery project.
Ready to try the Live Designer? Its located at the top of our homepage.
After you click through, you will be placed on the page below and you can begin to build your newest design.
2 The Tee Outfitters has a select group of products on the design tool but not close to the actual inventory we have in the store. If there is a particular product you are interested in please drop us a line or make a call and we can send you a proof of your design on that exact product. We are excited to get your designs and start turning your idea into a reality.
Hey! I’m interested in a soft feel tee, you know, like the one I’m wearing today!
That’s how most conversations begin when someone is looking for that “soft style” tee. We simply chuckle and lead them into 2 The Tee’s showroom and find the match. Most customers are surprised with how we can identify the exact “soft style” tee they are looking for so quickly, especially when they catch a glimpse of our impressive selection.
We have highlighted the 4 Most Popular “Soft Style” Tees for Summer 2017.
1. Bella Canvas Unisex Jersey T-Shirt
Bella Canvas unisex jersey tee is 100% combed ringspun cotton, this soft shirt is a perfect blend between weight, softness and fit and with 57 different colors to choose from, you’ll have plenty of blank canvases to express your creativity.
Main Takeaways: Soft Touch / Fitted / Casual / Street Wear
2. Next Level Premium Fitted Sueded
The Next Level Fitted Sueded is a Fabric laundered 60/40 combed cotton/poly sueded jersey which means a super soft touch almost a fine velvet feel but sportier and way cooler looking than regular velvet.
If you were looking for super soft t-shirts the Next Level 6410 is the softest tee in the game. This is the t shirt your girlfriend will want you to wear all the time to rest her head on your chest and snuggle close to you, it’s that soft and comforting.
Main Takeaways: Super Soft Touch / Fitted / Comfort
3. Anvil Lightweight Fashion Tee
Anvil’s Lightweight Fashion 980 Short Sleeve T Shirt 100% pre-shrunk ringspun cotton. The Anvil 980 t-shirt makes for a great relaxed athletic fit. The Anvil 980 Lightweight is a soft ringspun cotton that is tightly woven together and long-lasting, this shirt is nicely stitched and looks well on an athletic body type. Fitted but not too tight this shirt is a comfortable blend between relaxed and form-fitting, a bit denser feeling in the weaving compared to the American Apparel shirt.
Main Takeaways: Lightweight / Soft Touch / Relaxed / Fitted
4. American Apparel Fine Jersey Tee
Made of 100% fine ring-spun combed cotton, this lightweight fine jersey is exceptionally smooth and tight-knit. American Apparel is a popular brand that is well-known in Los Angeles and across the world for its progressive American made business model. The Fine Jersey crew neck tee is 100% cotton and is the standard American Apparel shirt printed in most print shops in the U.S. and American Apparel carries a wide variety of 50/50 blends, Tri blends and Poly Cottons.
Main Takeaways • Lightweight / Sheer / Relaxed / Loose Fit
Ready to start a project with 2 The Tee Outfitters?
Call us Today!
York PA’s Screen Printing, Embroidery and Promotional Product Leader
We appreciate you taking the time to visit 2 The Tee Outfitters’ Blog! On our blog, we will be sharing interesting content centered around our core products – Screen Printing, Embroidery and Promotional Products. In addition, we will be sharing content that is relevant York, PA residents.
Since our blog is brand new to our site, you might notice it’s a little sparse at the moment, but don’t worry! We’ll be updating it regularly with new information, so be sure to check back later!
Listen. Design. Accommodate. Produce. Deliver.
Listen – Give us a call or send an email and share your current screen printing and embroidery needs. We will listen to your situation and advise you on the most efficient way to execute your project.
Design – Our designers will create all artwork for your screen printing and embroidery project. If you choose to supply your own artwork that is also works great – vector images required. We prefer all customer supplied artwork to be sent in the following files: .ai, .pdf, .eps, or .tiff
Accommodate – Every project is different and we take our time to accommodate your needs. We offer quick turnaround projects, web-store projects and multi-layer projects depending on your situation. We take into consideration – time, convenience and scale to develop the best project itinerary.
Produce – We utilize cutting edge technology to create the highest quality screen printing and embroidery products in York, PA. We operate with the newest state of the art machines that allow us to be effective and efficient with every project. These machines include a SROQ automatic print press and Tajima embroidery machines.
Deliver – We establish expectations with our customers and always deliver our projects on time – when and where you choose. If we decide a web-store makes the most sense for you project – we will box, bag and tag all orders – no up-charge. We pride ourselves on the high percentage of repeat business. We attribute these high percentages due to quality, communication and timeliness throughout the entire project.
“We just happen to create beautiful, quality products!”
New Website Update
The team at 2 The Tee Outfitters spent the majority of the winter designing a new website that makes it easier for our customers to get access information regardless if they are using a desktop, tablet or a mobile device. We launched the new website on 2/15/17 along with our new logo and have had nothing but positive feedback. We are relentlessly working to make improvements and deliver for all our clients at every stage of the game! If you have any questions about the new website please give us a call and we can help you.
Check out our Social Media – Facebook, Twitter and LinkedIn!
Come back and visit soon!